a car launch campaign that looked like a UK single release
The track and the campaign were launched with a secret gig for selected Paloma superfans, getting the ball rolling on making the song famous. The gig was filmed and posted on ŠKODA's and Paloma's social channels. The 60" TV ad was launched during The Voice UK
Raising awareness of the battle for equality in womens cycling through partnerships with J-1 and The Telegraph
The 4x4 launch campaign featuring Sir Bradley in the film and an OOH campaign that used live data to inspire people to reconnect
The ŠKODA campaign that launched the new brand positioning for Driven by Something Different
We created an online tool which matched UK roads to the route of the Tour de France, enabling cyclists to experience a Little Bit Of The Tour.
ŠKODA-The Alternative Rich List
To show the UK what it means to be Driven By Something Different we created ‘The Alternative Rich List'
A sixteen page supplement bound into the famous Sunday Times Rich List. Generating fantastic PR, 'The Alternative Rich List' was filled with people who are living proof that 'rich' and 'wealthy' are two very different words