AXA - We're Restless for a Reason

We wanted to re-define the AXA brand, making it more modern, human and emotional and in doing so
celebrate all the great things the brand does to improve people's lives.

Our 'We're Restless for a Reason' campaign shows how, by investing in life-improving research
and by developing new products and services, AXA is striving to improve the lives of its customers.